Your Success is Determined by Designing Around Your Strengths – Do You Know Yours?

Like a lot of you, I have aspects of my business that I love, and parts that are a pain.

It’s no coincidence that what we love to do typically falls into the category of ‘our strengths’. When we concentrate on working our strengths great things can happen: we feel good, we build confidence and we get good results.

But, conventional business gurus often teach us to focus on fixing our weaknesses instead of polishing our strengths. Sounds like a formula for unfulfilling mediocrity to me.

I don’t know about you, when I’m focusing on improving what I’m not naturally good at, what I am naturally good at suffers and I don’t get the results I want.

That’s why I’m such a big fan of Peter Drucker’s work. If you’re not familiar with him, Drucker wrote and article in the Harvard Business Review in 1999 titled, Managing Oneself where he has a different take on working your weaknesses and strengths.

In his article he suggests…

  1. “…You cannot build performance on weakness and can only perform well from your strengths.”
  2. “…Most people are usually wrong about knowing their strengths…”
  3. “…The only access to knowing our strengths is from feedback analysis.”
  4. “…Accurate feedback comes from setting a plan and goals.” (An inspired plan).

I love this and I incorporate the principles in my work.

I find that the two key components here - good guidance and getting the right feedback - are the 2 most powerful tools for business owners to successfully grow their business.

SET GOALS – TAKE ACTION – EVALUATE RESULTS – ASK YOURSELF, ‘HOW DID I DO?’

Your results will reveal to you the most valuable feedback you could ever get.

What if ‘fixing’ your weaknesses (at the expense of your strengths) meant the difference between growing and closing your business? Which would you work on improving?